Overview
The Wishlist Plus Reports Dashboard is your central hub for understanding how customers interact with your products. By analyzing wishlist activity, sharing behaviors, and alert performance, you can make data-driven decisions to optimize inventory and marketing strategies.
This guide covers the five core reports available in your dashboard:
Products Report
Wishlist Activity Report
Shared Wishlists Report (New)
Sent Alert Details Report (New)
Purchases Report (New)
Accessing Your Reports
Log in to your Shopify Admin.
Navigate to Apps > Wishlist Plus.
On the left-hand sidebar, click on Reports.
General Report Features
Before diving into specific reports, familiarize yourself with the common tools available across the dashboard:
Date Range Picker: You can select a custom date range to view data.
Note: The system supports a maximum window of 60 days at a time.
Export: Click the Export button in the top right corner to download the current view as a CSV file for further analysis in Excel or Google Sheets.
Search & Filter: Use the search bar to find specific products (by name or SKU) or specific customer emails.
Refresh Data: If a report appears empty, click the Refresh Data button to load the latest events.
1. Products Report
Goal: Identify your most popular items and high-intent products.
This report gives you a product-level view of wishlist engagement. It helps you identify which products are being saved most often and which are driving revenue through alerts.
Key Data Columns:
Inventory: Current stock level.
Wishlist Actions: Total number of times this product was added to a wishlist.
Alerts Sent: Number of Back-in-Stock or Price Drop alerts triggered for this item.
Revenue: Total revenue generated directly attributed to wishlist interactions for this product.
2. Wishlist Activity Report
Goal: detailed tracking of individual shopper actions.
This report allows you to see exactly who is adding what. It is essential for building customer segments or identifying high-value prospects.
Key Data Columns:
User Email: The email address of the shopper (if logged in or captured).
Product Title & SKU: The specific item added.
List Name: Which list the item was saved to (e.g., "My Favorites", "Birthday List").
Created Date: When the action occurred.
3. Shared Wishlists Report
Goal: Track viral sharing and social proof.
When a customer shares their wishlist via email or social media, it expands your brand's reach. This report tracks those sharing events, allowing you to see which customers are your biggest advocates.
Key Data Columns:
User Email: The customer who shared the list.
List Name: The name of the wishlist shared.
Sharing Mode: The channel used (e.g., Email, Facebook, Twitter, Copy Link).
Shared Email: If shared via email, this shows the recipient's address.
Created Date: When the share occurred.
4. Sent Alert Details Report
Goal: Measure the effectiveness of your re-engagement campaigns.
Wishlist Plus automatically sends alerts for "Price Drops," "Low Stock," and "Back in Stock" events. This report provides granular details on every alert sent, helping you audit delivery and engagement.
Key Data Columns:
Alert Type: The trigger for the notification (e.g., Price Drop, Back in Stock).
Channel: How the alert was sent (Email, SMS, Push).
Sent Date & Status: When it went out and if it was successfully delivered.
Clicked: A "Yes/No" indicator if the user engaged with the alert.
Purchases & Revenue: Did this specific alert lead to a sale?
5. Purchases Report
Goal: Attribute revenue directly to Wishlist usage.
This is your ROI center. The Purchases Report lists all transactions where the customer purchased an item that was previously in their wishlist, or purchased directly through a Wishlist Plus flow.
Key Data Columns:
Product Title & SKU: The item purchased.
Email/Phone Number: Customer contact info.
Order Value: The monetary value of the transaction.
Created Date: Date of purchase.
Frequently Asked Questions
Q: Why are my reports empty?
A: Ensure you have selected a date range where activity actually occurred. If the date is correct, try clicking the "Refresh Data" button. Note that new installs may take a few hours to populate initial data.
Q: Can I export more than 60 days of data?
A: The dashboard view is limited to a 60-day window to ensure fast loading times. If you need a longer history, please export the data in 60-day chunks and combine the CSV files.
Q: How often is the data updated?
A: Wishlist activity is updated in near real-time, though attribution data for purchases and revenue may have a slight delay to ensure accuracy.