Swym’s Shopper Segments are predesigned audience groups created using shoppers’ Wishlist and Save for Later activity. Once a segment is created and events are scheduled, the segment will be shown in the Recent Marketing Activity table in your dashboard.
To track the performance of your campaigns, you can monitor results in your connected ESP (Email/SMS Service Provider) like Klaviyo, Yotpo, Attentive, Omnisend, etc. We will soon be adding campaign analytics directly within each segment inside the Wishlist Plus app as well!
Shopper Segment Data Overview
Each shopper segment event shares high-level shopper and product data.
Important: All shopper segment events support multiple products in a single event.
Shopper Data:
Email address
Identification medium (email, phone, etc.)
Identifier value (actual email or phone number)
Product Data:
Product image URL
Product name/title
Product ID
Product SKU
Product category
Current price
Original price (for price drops)
Product URL
Quantity
Variant ID and variant details (size, color, etc.)
Note: Some of these data fields might vary depending on your integrated partner (e.g., Klaviyo, Yotpo, Attentive, Omnisend, and others).
Available Shopper Segments
1. Wishlist & Saved for Later Abandoners
Who: Shoppers who added products to their Wishlist or Saved for Later but haven’t purchased.
Availability:
Self-serve for Wishlist Plus (WLP) Paid Merchants with Klaviyo integration completed.
If Klaviyo is installed but not integrated with Swym, please integrate first before proceeding.
Contact support for integrations other than Klaviyo, and we can configure the segment for you.
Use Case: Remind shoppers about products they loved but forgot to purchase.
Example Email Template
Example Email Template
Subject: Still dreaming about this?
Body:
Hey {{ first_name }},
Looks like you saved some amazing finds! Don’t let them slip away.
Show 4–6 wishlisted products (images, title, price)
[View My Wishlist]
[Optional: Offer a discount to sweeten the deal]
Example SMS Template
Example SMS Template
Hey {{ first_name }}, don’t forget your favorites! 🎯 See what you saved: [Wishlist Link]
2. Products on Sale Segment
Who: Shoppers who wishlisted products that have now dropped in price within the last X days, based on your configured price drop threshold.
Availability:
Currently available only via Swym 1:1 Reach (Swym configures this for you).
Self-serve will be available soon. Contact Swym if you want early access.
Use Case: Encourage purchases by highlighting lower/drop in prices.
Example Email Template
Example Email Template
Subject: Good news! Your favorite item is on sale!
Body:
Your wish just came true, {{ first_name }}!
{{ product_name }} is now available at a special price just for you.
Was: {{ original_price }}
Now: {{ discounted_price }}
[Shop Now]
Example SMS Template
Example SMS Template
🎉 {{ product_name }} is now on SALE! Was {{ original_price }}, now {{ discounted_price }}. Grab it here: [Product Link]
3. Low Stock Segment
Who: Shoppers who wishlisted products that are now low in stock (based on your configured inventory threshold).
Availability:
Available only via 1:1 Reach.
Contact Swym for access. Schedule a 1:1 Consultation Here
Use Case: Create urgency and drive quicker purchases.
Example Email Template
Example Email Template
Subject: Hurry! Your wishlisted item is almost gone!
Body:
Heads up, {{ first_name }}!
Only {{ stock_quantity }} units of {{ product_name }} left in stock. Don’t miss out!
*Include this for all applicable products
[Get It Now]
Example SMS Template
Example SMS Template
⏳ Only {{ stock_quantity }} left of {{ product_name }}! Hurry before it’s gone: [Product Link]
4. Back in Stock Segment
Who: Shoppers who wishlisted products that went out of stock but are now restocked.
Availability:
Available only via 1:1 Reach.
Use Case: Let eager shoppers know they can finally purchase.
Example Email Template
Example Email Template
Subject: It’s back! Your favorite item is here!
Body:
Great news, {{ first_name }}!
{{ product_name }} you saved is finally back in stock. Snag it before it sells out again!
[Shop Now]
5. Wishlist FOMO (Fear of Missing Out)
Who: Products wishlisted by multiple shoppers X number of times in the last X days.
Availability:
Available only via 1:1 Reach.
Or reach out to Swym support to configure this for you.
Use Case: Promote social proof and urgency by highlighting popular products.
Example Email Template
Example Email Template
Subject: Everyone loves this item – including you!
Body:
{{ product_name }} has been wishlisted by lots of shoppers recently.
It’s hot, it’s trending, and it could be yours!
[Grab Yours Now]
Example SMS Template
Example SMS Template
🔥 {{ product_name }} is trending! Loved by many. Secure yours before it’s gone: [Product Link]
Integration and Setup Notes
Self-Serve Segments (Wishlist & Save for Later Abandoners): Available if you have Klaviyo integration complete.
Other Segments (Price Drop, Low Stock, Back in Stock, FOMO): Available via Swym 1:1 Reach.
Supported Integrations
Klaviyo
Yotpo
Attentive
Omnisend
Swym’s built-in email & SMS marketing tool
…and 15+ more platforms
Need further assistance?
You can always reach out to us at [email protected].
If you're already on our messenger, simply say "talk to an agent," and Fin will connect you with a member of our team who can provide further assistance.
If you’d like to create a new shopper segment that’s not covered here but you think would be useful based on your wishlist data, we’d be happy to build it for you!
Pro Tip: Personalization increases click rates by 3X. Always include product images and dynamic wishlist content in your emails and SMSes!
Happy Selling!