Integration Overview
The integration between Swym and Yotpo enables brands to create highly effective, automated marketing campaigns. Swym captures valuable customer intent signals—such as adding a product to a wishlist—while Yotpo uses this data to send timely, personalized email and SMS notifications.
This powerful combination allows you to automatically alert shoppers about:
Price Drops: Notify customers when a wishlisted item goes on sale.
Low Stock: Create urgency when a favorite product is about to sell out.
Back in Stock: Re-engage shoppers the moment a desired item is available again.
Wishlist Reminders: Nudge customers to complete their purchase.
By turning shopper interest into action, this integration helps create urgency, re-engage customers, and drive significant conversion lifts.
Understanding the Target Audience
Effective campaigns start with understanding your audience. All Swym wishlist alerts should be tailored to two primary segments: First-Time Purchasers and Repeat Purchasers.
First-Time Purchasers
Who They Are: New shoppers who have wishlisted an item but haven't made a purchase yet.
What They Need: A compelling reason to buy now and confidence in the brand.
Messaging Strategy: Focus on creating urgency ("Selling fast!"), building trust (mention easy returns, quality guarantees), and offering a clear Call to Action (CTA).
Repeat Purchasers
Who They Are: Loyal customers who have bought from you before.
What They Need: To feel valued and receive a VIP experience.
Messaging Strategy: Acknowledge their loyalty ("As a valued customer..."), emphasize exclusivity or early access, and offer additional perks or personalized recommendations.
Swym Wishlist Automation Playbooks
There are four primary automation triggers available through the Swym-Yotpo integration. Each one targets a specific customer behavior.
1. Wishlist Low Stock Alerts
Goal: Create urgency to push customers to purchase a wishlisted item before it sells out.
Detailed Swym Setup:
Navigate to the Swym application settings within your e-commerce store's admin panel.
Scroll down to locate the "Low Stock Settings" section.
Confirm the feature is active. By default, the system triggers an alert when a product's inventory drops below 5 units.
You can adjust this inventory threshold to a higher or lower number to match your brand's sales velocity and strategy.
Trigger: A product on a customer's wishlist drops below the defined stock level.
Messaging Focus:
First-Timers: "Don't Miss Out! Your Wishlisted Item Is Selling Fast."
Repeat Customers: "As a Loyal Customer, Don’t Miss Out On Your Wishlist Item!"
For further reference:
http://www.getswym.com/playbooks/help-shoppers-grab-their-favorites-before-theyre-gone
2. Wishlist Reminder Alerts
Goal: Re-engage "window shoppers" who have shown interest but haven't purchased.
Detailed Setup (within Yotpo): Unlike other Swym triggers, this automation is primarily configured by a time delay within your Yotpo automation flow.
In Yotpo, create a new automated flow.
Select the Swym trigger event, such as "Product added to wishlist."
Add a time delay to the flow. This delay determines how long the system waits before sending a reminder (e.g., 24 hours, 3 days, 7 days).
Configure the email/SMS template to be sent after the time delay is complete.
Trigger: A customer adds a product to their wishlist but does not complete a purchase within the defined time delay set in the Yotpo flow.
Messaging Focus:
First-Timers: Gently remind them of their items and offer a first-time purchase incentive (e.g., "Here's 15% off to help you decide").
Repeat Customers: Thank them for their loyalty and provide an exclusive offer or personalized recommendations to encourage another purchase.
For further reference:
http://www.getswym.com/playbooks/swym-wishlist-reminder-help-your-buyers-keep-their-favorites-top-of-mind
3. Wishlist Price Drop Alerts
Goal: Convert price-sensitive shoppers by notifying them when a desired item goes on sale.
Detailed Swym Setup:
Navigate to the Swym application settings within your e-commerce store's admin panel.
Go to the "Wishlist Plus Settings" section.
Scroll down to find the "Price Drop Settings".
Enable the alert. By default, an alert is sent when a product's price decreases by 10%.
You can customize this threshold to any percentage that aligns with your promotional strategy.
Trigger: The price of a wishlisted item drops by the specified percentage.
Messaging Focus:
First-Timers: Announce the sale and build trust by highlighting hassle-free returns.
Repeat Customers: Frame the notification as a special heads-up for a loyal customer ("We wanted you to be the first to know!").
For further reference:
http://www.getswym.com/playbooks/swym-wishlist-price-drop-help-shoppers-make-use-of-your-seasonal-markdowns
4. Wishlist Back in Stock Alerts
Goal: Recapture lost sales by notifying customers the moment a desired out-of-stock item becomes available.
Detailed Swym Setup:
Navigate to the Swym application settings within your e-commerce store's admin panel.
Go to the "Wishlist Plus Settings" section.
Scroll down to find the "Back in Stock Settings".
Enable the trigger to ensure the event is sent to Yotpo when wishlisted products are restocked.
Trigger: A product on a customer's wishlist that was previously out of stock is restocked.
Messaging Focus:
First-Timers: Create immediate urgency ("Back for a limited time! Get it before it's gone again!").
Repeat Customers: Provide VIP early access ("You're the first to know!").
For further reference:
http://www.getswym.com/playbooks/swym-wishlist-back-in-stock-help-shoppers-buy-their-favorites-when-they-are-restocked
Universal Best Practices for Email & SMS
To maximize the effectiveness of all alerts, follow these communication guidelines.
Email Best Practices
Urgent Subject Lines: Keep them short (under 50 characters) and impactful. Examples: "Act Fast! Your Item is Almost Gone," "Good News! Price Drop on Your Wishlist."
Personalization: Always use the customer's name and dynamically insert images and links to their specific wishlisted products.
Clear CTA: Use action-oriented buttons like "Shop Now Before It's Gone!" and place them prominently.
Build Trust: Include reminders about your return policy, quality guarantees, and customer support.
Mobile Optimization: Use a single-column layout with easy-to-click buttons and optimized images.
A/B Test: Experiment with different subject lines, CTA text, and offers to see what performs best.
SMS Best Practices
Be Concise: Keep messages under 160 characters.
Use Shortened Links: Use a URL shortener (like Bitly) to create a clean link directly to the product or wishlist.
Create Urgency: Use direct phrases like "Hurry, only a few left!" or "Act fast!"
Personalize: Mention the product name to make the message highly relevant.
Timing is Key: Send alerts when customers are most likely to be engaged, such as evenings or weekends.
FAQs
Can I customize the triggers for low stock or price drop alerts? Yes, both triggers are customizable within the Swym app settings. You can adjust the inventory count that triggers a low stock alert (default is 5 units) and the percentage decrease that triggers a price drop alert (default is 10%).
Can these alerts be sent through both Email and SMS? Yes, the integration is designed to work with both Yotpo Email and Yotpo SMS, allowing you to create a multi-channel communication strategy to notify shoppers on their preferred platform.
Why is it important to send different messages to first-time and repeat customers? First-time purchasers need messaging that builds trust and creates urgency to make their initial purchase. Repeat customers, who already trust your brand, respond better to messages that acknowledge their loyalty and offer a sense of exclusivity or VIP treatment.
What kind of data does Swym send to Yotpo to trigger these alerts? Swym sends specific event data to Yotpo when a condition is met for a wishlisted item. This includes triggers for when a product's inventory level drops, its price is reduced, it comes back in stock, or a set amount of time has passed since it was wishlisted.