For Enterprise merchants, Swym can configure highly customizable shopper segments for you so you can make the best use of Wishlist or high-intent shopper data to deliver personalized and high-conversion marketing campaigns.
This guide gives you visibility into various configuration options which you can configure via your Customer Success Manager.
We currently support segmentation based on shopper behaviors related to:
Wishlist
Save for Later
Back in Stock subscription activity
Coming soon:
Add to Cart activity
High-intent shopper browse activity
Product Review based activity via integrations with review apps
Available Shopper and Product Data
Shopper Data:
Email address
Identification medium (email, phone, etc.)
Identifier value (actual email or phone number)
Product Data:
Product image URL
Product name/title
Product ID
Product SKU
Product category
Current price
Original price (for price drops)
Product URL
Quantity
Variant ID and variant details (size, color, etc.)
Note: Some fields may vary based on the marketing platform integrated (e.g., Klaviyo, Yotpo, Attentive, Omnisend, etc.)
Shopper segments available in the Marketing tab UI
Self-Serve Segments (Wishlist & Save for Later Abandoners): Available via Klaviyo integration.
Other Segments (Price Drop, Low Stock, Back in Stock, FOMO): Available via Swym 1:1 Reach. Contact [email protected] or reach out to your assigned Customer Success Manager.
Supported Integrations
Klaviyo
Yotpo
Attentive
Omnisend
Swym built-in email
+15 other platforms
If you don’t see your current integration listed under the Integration tab in the Wishlist Plus app, please reach out to us.
Custom Shopper Segments
Terminology
Wishlisted: When a shopper adds an item to their Wishlist.
Saved: When a shopper saves an item using the Save for Later feature.
Subscribed: When a shopper subscribes for “Notify Me” alerts when Swym’s Back in Stock feature is enabled.
Configuration Options
Wishlisted, Saved, or Subscribed-Based Segments
Shopper activity during a selected date range (e.g., 30, 90 days, or a custom period):
Target shoppers based on wishlist/saved/subscribed actions within specific dates. Please note that you can combine date range with product state changes like price drop, low stock, back in stock and more.
Email Example: “Your recent faves are still waiting – check them out again!”
Minimum Stock:
Shoppers who wishlisted/saved/subscribed to products recently, where stock availability is above a configured threshold.
Email Example: “Still thinking about it? Grab your saved item while it’s in stock!”
Activity within a Date Window:
Target shoppers based on wishlist/saved/subscribed actions within specific dates.
Email Example: “Your recent faves are still waiting – check them out again!”
Low Stock Items:
Notify when wishlisted/saved/subscribed products are nearing stock exhaustion.
Email Example: “Hurry! Limited stock left on your wishlist item.”
Back in Stock Notifications:
Trigger when out-of-stock wishlisted, saved or subscribed items are back in stock.
Email Example: “It’s back! The item you wanted is now in stock.”
Price Drop:
Trigger when wishlisted, saved or subscribed items price drops.
Email Example: “Your picks are on sale—shop now before they’re gone!”
Tag and Collection-Based Segments
Interaction with Specific Collections:
Create and target a segment of shoppers who wishlisted/saved or subscribed items from a specific collection via product tags and target them with “New Arrivals,” “Holiday Sale,” etc.
Email Example: “Your favorite from our New Arrivals is here!”
Product Tag Interaction:
Target shoppers only for products carrying specific tags.
Email Example: “Special alert: Tagged items just dropped!”
Price Drop on Tagged Products:
Trigger campaigns when tagged products drop below a set price.
Email Example: “Price alert! Your saved item just got cheaper.”
Shopper Value and Behavior-Based Segments
Recent Purchase Activity:
Target shoppers who purchased recently but have wishlisted/saved unpurchased products.
Email Example: “We think you’ll love this – based on your last buy.”
High CLTV Shoppers:
Engage shoppers with high Customer Lifetime Value. We consume Shopify CLTV to create this segment.
Email Example: “Thanks for being one of our best – here’s something special.”
Wishlist RFM (Recency, Frequency, Monetary) Segmentation:
Segment based on how recently, how often, and the monetary value of wishlisted/saved/subscribed products.
Email Example: “You’ve shown interest – now’s the time to act!”
Frequent Product Viewers:
Identify and target shoppers who repeatedly view certain products.
Email Example: “We noticed you’ve been eyeing this – don’t miss out!”
Multiple Shoppers Interested in Same Product:
Create urgency among shoppers when multiple people wishlisted/saved/subscribed to the same item.
How to Configure
Swym Admin UI: For simple, self-serve segments like “Saved in last X days.”
Backend Configuration: For stock, tag, CLTV, RFM, or advanced customizations. Reach out to your assigned Customer Success Manager to configure these.
Reach out to your assigned Customer Success Manager with:
Desired Use Case
Segment Definition
Special Filters/Constraints (e.g., “only if stock > 10, Price Threshold, product tags, etc.”)
Need Help?
Swym Team is happy to assist in setting up or customizing any shopper segments you need! Please reach out to your assigned Customer Success Manager or write to us at [email protected]