Available on: Wishlist Paid Plan Only
Overview
The Shopper Segment Data Download feature enables you to export valuable intent data from your key Wishlist-based segments. These insights help you identify missed opportunities, personalize re-engagement strategies, and improve conversion rates.
Why Use This Feature?
Downloading shopper segment data allows you to:
Re-engage users who showed purchase intent but didn’t convert
Launch highly targeted email and SMS campaigns
Understand lost revenue opportunities and act on them
Sync data with your ESP or SMS platform, especially when direct integrations are not available
Shopper Segment Definitions
Wishlist Winback: Shoppers who have wishlisted products but haven’t returned to purchase them. Use this segment to run reminder or reactivation campaigns.
Price Drop: Shoppers who added products to their Wishlist that have since dropped in price. This segment is created based on the price drop percentage you’ve defined in the automation settings.
Back in Stock: Shoppers who wishlisted products that were previously out of stock and are now available again. This helps you notify high-intent users when their desired items return.
Low Stock: Shoppers who wishlisted products that are nearing stock depletion. This segment is generated based on the stock thresholds you’ve set in the Low Stock trigger configuration.
Save for Later: Shoppers who moved items from their cart to the Save for Later list, indicating purchase intent that has been deferred.
Accessing the Feature
To use the download functionality, go to your Wishlist App → Marketing tab. You’ll see the following under the shopper segments:
Wishlist Winback
Price Drop
Back in Stock
Low Stock
Save for Later
Each segment card includes a download icon in the top-right corner (except for FOMO, which does not support downloads).
How to Download Segment Data
Step 1: Open a Segment
Navigate to the segment you want to download data from.
Step 2: Click the Download Icon
Click the icon to open the download prompt.
Step 3: Enter Your Email Address
Provide a valid email address. Once the data export is ready, you’ll receive a notification via email. Exports include data from the past 180 days.
Step 4: Confirm and Wait
After confirming, you’ll see a success message. Only one download per segment can be in progress at any time. If another download is already running, you’ll be notified to wait.
Step 5: Download the File
When ready, you’ll receive an email notification. Return to the segment, click the download icon, and select Download available data. A CSV file with the relevant date range will be downloaded.
Additional Notes
Wishlist Winback data can be downloaded even if the Wishlist Reminder trigger is disabled.
For Price Drop, Back in Stock, and Low Stock, the respective automation triggers must be enabled to access the data.
If a trigger is disabled, the exported file will be empty.
Only one active download per segment is allowed at a time.
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