This gamified campaign turns Wishlist creation into an exciting opportunity: shoppers curate their ideal product list, and one lucky winner receives their entire Wishlist for free. It’s an effective way to:
Capture shopper intent and email leads
Increase Wishlist activity and hence website engagement
Drive revenue growth.
Setting Up Your Win Your Wishlist Campaign
Select Campaign Dates
Start by choosing the start and end dates for your campaign. These define when the floating widget will be active on your site.
Recommended duration: 4 weeks
Decide on Winners and Discounts
Define how many winners you’ll select and what reward or discount they’ll receive.
You can showcase this information in both the widget and the landing page to increase transparency and participation.
Configure the Campaign Widget
Navigate to Shopify’s Theme Editor and click Enable in Theme Editor to activate the floating widget.
Locate the Win Your Wishlist app embed under “App Embeds”
Customize the widget to align with your brand style and campaign message
You can personalize the style, title, body text, CTA label, and even include a hyperlink if needed
Alternatively, you can continue using the default widget appearance and text if it suits your store
The widget will automatically display on your site starting from the selected campaign date.
Set Up Your Campaign Landing Page
Create a dedicated landing page to inform shoppers about the campaign.
Go to Shopify Online Store > Pages > Create a new page
Consider including your landing page URL in the floating widget to ensure smooth shopper navigation.
Example Campaign Content
WIN YOUR WISHLIST
WIN YOUR WISHLIST
Up to $500 Worth of Gift Voucher
Enter our competition to win your most-loved items. Fingers crossed for you!
Follow These Steps:
Log in to or create an account on your store.
Add items to your wishlist by clicking the heart symbol.
Click the heart to view your wishlist. Then click ‘Actions’ and ‘Share list’.
Share your list with friends, family, or on social media to enter the competition.
T&Cs apply.
Campaign period: April 25 – May 2, 2025. One winner will be selected to receive their wishlist (up to a value of $500). The winner will be contacted directly.
FAQs:
Q: Do I need to make a purchase to enter?
A: No purchase is required. Just create and share your wishlist to be entered into the draw.
Q: How will the winner be selected?
A: One participant will be selected at random after the campaign ends.
Q: How will I know if I’ve won?
A: The winner will be contacted directly via email by the store and announced on our social channels.
Q: Can I enter more than once?
A: You can gain additional entries by sharing your wishlist on social media and/or referring friends and tagging us.
Q: Can I enter in the contest by wishlisting only one product?
A: You need to wishlist a minimum of 3 products you like and create your account on the website to enter the contest.
Recommended enhancements in the page content:
Add a CTA to sign up from the landing page
Include a hero image of products or customer testimonials
Add a countdown timer to create urgency
Highlight popular wishlisted products or trending collections
Promote Your Campaign
Email Marketing
Send targeted emails to:
Wishlist users: Encourage them to update their wishlist for a chance to win
Non-users: Introduce the wishlist feature and promote the giveaway
Sample Email (Wishlist Users)
Sample Email (Wishlist Users)
Subject: Your Wishlist Could Win You Everything!
Body:
You’re Already Halfway There
You’ve got the wishlist. Now it’s time to win it. Update your wishlist today and get automatically entered into our Win Your Wishlist contest. One lucky winner takes it all.
[CTA: Update My Wishlist]
Sample Email (Non-Wishlist Users)
Sample Email (Non-Wishlist Users)
Subject: Create a Wishlist, Win Your Favorites!
Body:
Dream Big. Win Bigger.
Never used a wishlist before? Now’s the perfect time. Start your wishlist today for a chance to win every item on it. No purchase needed — just your dream picks.
[CTA: Start Your Wishlist]
Social Media Promotion
Post consistently to build awareness and momentum:
Sample Instagram Post caption
Sample Instagram Post caption
Your dream list = your chance to WIN it ALL. 💫 Start your wishlist today and enter our #WinYourWishlist contest. One lucky winner will score their entire wishlist — for free. 🎁
Image Idea: Highlight trending or curated wishlist items in a branded layout.
Sample Story:
Sample Story:
Slide 1: “What if your wishlist came true?”
Slide 2: “Create your wishlist. One winner gets it all.”
Slide 3: “#WinYourWishlist [Swipe Up]”
Paid Advertising
Run remarketing ads for users who’ve visited the wishlist page but haven’t entered
Use dynamic ads featuring wishlist products
Monitor Campaign and Post-Campaign Actions
Before Launch
You can still adjust dates or customize the widget and landing page content
After Launch
Use your analytics dashboard to monitor:
Wishlist creations
Email captures
Click-through rates
Conversion metrics
Campaign Wrap-Up
When the campaign ends, wrap up and re-engage participants
Download participant data to select and announce the winner based on your preferred criteria.
Re-engage all participants with personalized emails based on their wishlist activity. This not only reinforces brand value but can also drive post-campaign conversions.
Sample Winner Announcement Email:
Sample Winner Announcement Email:
Subject: Congratulations! You’ve Won Your Wishlist 🎉
Body:
Your Dream Wishlist Is Coming Your Way!
We’re thrilled to announce that you’re the lucky winner of our Win Your Wishlist campaign! 🎁
Everything you added to your wishlist — up to the campaign value — is now yours.
Thank you for participating and sharing your wishlist with us. Keep an eye on your inbox — we’ll be reaching out shortly to confirm shipping details.
[CTA: View My Wishlist]
Sample Follow-Up Email (Non-Winners):
Sample Follow-Up Email (Non-Winners):
Subject: You Didn’t Win… But Here’s a Treat
Body:
Still Want Your Wishlist?
Thanks for participating in our Win Your Wishlist campaign. While you weren’t selected this time, we’ve got something special for you: enjoy 15% off everything on your wishlist for the next 3 days.
[CTA: Redeem My Discount]
Conclusion
The Win Your Wishlist campaign is a powerful tool to increase engagement, drive wishlist usage, and convert intent into revenue. For assistance at any stage, reach out to our support team. We’re here to help ensure your campaign drives the results you’re aiming for.
Need further assistance?
You can always reach out to us at [email protected].
If you're already on our messenger, simply say "talk to an agent," and Fin will connect you with a member of our team who can provide further assistance.
Ready to launch? Let’s make your next campaign your most successful yet.