The goal of this article is to guide merchants through a step-by-step process for leveraging data collected during the Win Your Wishlist (WYWL) campaign to run a targeted thank you campaign in Klaviyo. It outlines how to:
Identify and download the list of shoppers who participated in the WYWL campaign.
Create a precise shopper segment based on campaign activity.
Set up or modify a Klaviyo flow to thank participants and optionally offer a discount.
Sync relevant shopper data and engagement events from Swym to Klaviyo using the appropriate trigger configuration.
Ultimately, this process helps merchants re-engage high-intent shoppers, build stronger customer relationships, and drive post-campaign conversions using a personalized follow-up strategy.
To learn how to set up a Win Your Wishlist campaign, please refer to this article.
Step 1: Download WYWL Participants
Go to the Win Your Wishlist section in your Swym dashboard.
Use the Download Participants option to get a list of shoppers who wishlisted items during the campaign.
Step 2: Segment WYWL Shoppers
Navigate to Shopper Segments > Wishlist Winback.
Set the date filter to match the duration your WYWL campaign was live.
This gives you a filtered list of participants to target.
Step 3: Set Up the Thank You Flow in Klaviyo with the right trigger & nudge name
In Klaviyo, either:
Create a new flow, or
Use your existing flow with trigger name: Swym-digest
Add a Flow trigger Filter with:
Swym Nudge Name = your segment name [copy from the use existing flow from Wishlist Shopper segments]Customize the message to thank participants and include a discount if you’d like
Step 4: Send Events to Klaviyo
Go back to the WYWL segment in Swym.
Click Send Event to Klaviyo.
Make sure to use the same Nudge Name used in your Klaviyo flow.
