Shopify Flow Use Cases and Templates

Shopify Flow lets you build powerful automations using triggers and actions from Swym Wishlist Plus. This guide organizes workflows by business function so you can quickly find what's relevant to your role, get inspired, and download flow templates to upload and use right away.

The workflows listed here are a starting point, not an exhaustive list. Shopify Flow is highly customizable — you can mix and match Swym's triggers and actions to build automations that fit your specific business needs.

Each workflow in this guide comes with a downloadable .flow template file(s) that you can import directly into Shopify Flow. Follow these steps to get started:

Note on third-party apps: Some templates include actions that depend on other Shopify apps — for example, a loyalty app or a messaging tool. If your store does not have one of these apps installed, the relevant step in the workflow will not function until you install it.

Wishlist Plus integrates natively with popular marketing platforms including Klaviyo, Omnisend, Attentive, Postscript, Ometria, and Dotdigital. These integrations send wishlist-based triggers — such as price drop, low stock, back-in-stock, and reminder alerts — directly to your marketing tool, which can then send retargeting emails, SMS messages, push notifications, or WhatsApp messages to shoppers.

If your marketing platform is not natively supported, you can use Shopify Flow as the intermediary. Flow's Send HTTP Request action lets you forward any Wishlist Plus trigger to a third-party platform's events API, enabling the same automations without a native integration.

Example workflows:

LINE is widely used as a primary messaging channel in Japan. This workflow uses Wishlist Plus triggers to send shoppers a LINE message when a saved item drops in price, runs low on stock, or becomes available again — or simply to remind them about items they've saved and nudge them toward purchase.

Example workflow: Send a LINE message when price drops on a wishlisted item.flow

Wishlist activity reveals a lot about what shoppers want and how they shop. Use wishlist signals to automatically tag customers in ways that improve targeting across your marketing channels:

These tags can feed directly into your ad audiences, email segments, and personalization logic.

Example workflow: Add customer tag based on the product wishlisted.flow

When a shopper's saved items start running low on stock, that's a high-intent moment worth acting on. This workflow connects wishlist signals to your loyalty or rewards program, letting you trigger a reward at precisely the right time — reinforcing engagement and creating purchase urgency simultaneously.

Example workflow: Add Smile rewards when low stock event is triggered.flow

When a product accumulates enough saves to indicate growing demand, this workflow sends an automatic alert to your merchandising team. This allows you to act quickly — promoting the product, prioritizing a restock, or expediting fulfillment — before the opportunity window closes.

Example workflow: Alert merchandising when WL social count crosses a threshold.flow

A shopper saving a high-ticket item is a strong purchase intent signal. This workflow automatically assigns a sales rep when such an event occurs, giving your team a warm, timely lead to follow up on rather than relying on manual review.

Example workflow: Alert sales team when a shopper adds a high value item to their wishlist.flow

Every wishlist interaction — a save, a removal, a share — is a behavioural data point. Syncing these events to your CDP, data warehouse, or analytics platform gives your team the data they need to:

Example workflows:

Don't see a workflow that fits your use case? Swym's triggers and actions can be combined in many ways beyond what's listed here. Mail us on [email protected] to discuss what's possible for your store.