Integration Summary
The Swym + SAP Emarsys integration works with both the Swym Wishlist Plus and Swym Back in Stock Alerts apps and allows you to create personalized automations.
You can pass on back-in-stock subscriptions, wishlist actions, and other event triggers from your Swym apps to create automated workflows and marketing campaigns directly in your Emarsys dashboard.
Pre-requisites:
Enable super-targeted, highly relevant email to drive more sales with the following:
Automatic wishlist reminder emails
Back in stock alerts on restocked products
Price drop and low stock alerts on wishlist items
Abandoned Cart emails
Browse abandon emails
SAP Emarsys integration is available only for the merchants on the Enterprise plans of Wishlist Plus and Back in Stock Alerts applications.
Scope of Integration
This integration ensures real-time or near real-time delivery of Swym event triggers into Emarsys, enabling merchants to:
Build automated flows (e.g., wishlist reminders, back in stock notifications, etc).
Personalize messaging using rich shopper intent data.
Grow their mailing lists directly from Swym forms, reducing operational overhead and improving data accuracy.
Depending on which Swym app (or apps) you have installed, Swym would be able to trigger the following events to Emarsys.
Swym Wishlist Plus Events
Event Name: Swym Added to Wishlist
When this event is triggered: Shopper adds a product to their wishlist
Event Name: Swym Share Wishlist
When this event is triggered: Shopper shares their wishlist
Event Name: Swym Signup Confirmation
When this event is triggered: Shopper logs in to their wishlist and validates their email ID
Event Name: Swym Wishlist Reminder
When this event is triggered: Use to send a reminder about their wishlist
Event Name: Swym Saved for Later Reminder
When this event is triggered: Use to send a reminder about their Saved For Later items
Event Name: Swym Price Drop
When this event is triggered: Use to send an alert when a product on their wishlist has a price drop
Event Name: Swym Low Stock
When this event is triggered: Use to send an alert when a product on their wishlist has low stock remaining
Event Name: Swym Restock Alert
When this event is triggered: Use to send an alert when a product on their wishlist is restocked
Swym Back in Stock Alerts Events
Event Name: Swym Back in Stock Acknowledgement
When this event is triggered: Shopper signs up or subscribes to be notified when a product is back in stock
Event Name: Swym Restock Alert
When this event is triggered: Use to send alerts when a product a shopper requested a back-in-stock alert for is restocked
Event Name: Swym Restock Reminder
When this event is triggered: Shopper logs in to their wishlist and validates their email ID
Event Name: Swym Wishlist Reminder
When this event is triggered: Use to send a reminder alert when a product a shopper requested a back-in-stock alert for is restocked (Note: This is a follow-up to the original BackInStock Event alert, usually sent after 24 hours after the first but can be configured to your needs)
How to set up the Integration?
Enabling the Swym + SAP Emarsys integration is easy. We’ll need you to share a few details so our team can set up the integration for you.
To get started, send us an email at [email protected] If you're already on our messenger, simply say "talk to an agent," and Fin will connect you with a member of our team who can provide further assistance. Be sure to include the following details:
Client ID and Client Secret: You can find this by navigating to
Management > Security settings > API Credentials > Create API Credentialson your Emarsys dashboard. Please refer to this article for further help.
Note:
You need to select the
OpenID Connectoption while creating the API credentials.Please provide the following permissions to the API
externalevent.create
externalevent.delete
externalevent.get
externalevent.list
externalevent.trigger
externalevent.update
externalevent.usages
contactlist.contact.add
contactlist.contact.delete
contactlist.create
contactlist.contact.count
contactlist.contact.get
contactlist.contact.ids
contactlist.contact.list
contactlist.contact.lookup
contactlist.contact.lookup.batch
contactlist.delete
contactlist.list
contactlist.rename
contactlist.replace
List of events: Choose the events from the list above that you want to use to create automations in Emarsys. Remember, you can only choose events from the Swym apps you have installed.
Once you share these details, our team will quickly enable the integration from the backend. After the integration is enabled, you can use Emarsys to easily set up personalized and targeted email campaigns or create relevant customer segments based on the chosen events!
If you have more questions, or are ready to set up your integration, contact our support team at [email protected]. If you're already on our messenger, simply say "talk to an agent," and Fin will connect you with a member of our team who can provide further assistance.