Integrating Wishlist Plus and/ or Swym Back in Stock Alerts with Omnisend allows you to send personalized retargeting and engagement marketing campaigns to your customers via email and SMS. This guide walks you through the steps to successfully set up and use this integration.
Prerequisites
Before you begin, ensure the following:
You are on the Starter plan on Wishlist Plus or Swym Back in Stock Alerts app.
You have an active Omnisend account
Successfully connecting your Wishlist Plus or Swym Back in Stock Alerts app to Omnisend involves three key steps. It’s important to complete all of them to ensure that your shoppers actually receive the notifications you intend to send.
Connect your Swym app to Omnisend
Establish the connection so that your Wishlist Plus or Back in Stock Alerts app can securely communicate with Omnisend.
Subscribe to events you want to send
Choose which Swym events (e.g., price drop, back in stock, wishlist reminder) should be sent to Omnisend. Without selecting events, no triggers will reach Omnisend.
Build Automations in Omnisend
Set up Automations that use these events to send personalized emails and/or SMS to your shoppers. This is what ensures that the right communication goes out when an event occurs.
⚠️ Note: We often see merchants stop at just connecting the apps, without subscribing to events or building journeys. Make sure you complete all three steps for the integration to work as intended.
Step 1: Connect your Swym app to Omnisend
1. Navigate to the Wishlist Plus app in your Shopify admin and click on the “Integrations” tab.
2. Find the Omnisend tile and click “Connect.”
3. Once connected, you will be redirected to the Omnisend page where you need to enter the Omnisend API key.
Where to find the Omnisend API key?
Inside your Omnisend account, navigate to Store Settings > API > Create New API Key
Search for “Swym Wishlist Plus” and you will be redirected to the Swym Wishlist Plus listing page on the Omnisend App Market and an API key will be created for you.
Additionally, you can refer to this Omnisend help doc to learn how to create an API key.
4. Select the channels through which you want to send the alerts to your shoppers.
5. Test the connection: You can verify that the connection is working by sending test triggers to Omnisend.
Go to the Test integration section on the Omnisend integration page in your Wishlist Plus app.
Select the test event(s) you’d like to send to Omnisend.
Enter a valid email address and phone number.
Click Send Test Triggers.
Once sent, log in to your Omnisend account and navigate to Automation > Create workflow > Create from scratch. Under the Edit Trigger, you should see the Swym events listed under the API category.
If the events appear under the triggers, it confirms that your Swym app is successfully communicating with your Omnisend account.
Step 2: Subscribe to events you want to send
From your Wishlist Plus app, head over to the Marketing tab and scroll to the “Automations” section. Here, you will notice various events that you can subscribe to. Enable the desired events.
Below are the list of events we support:
Swym Wishlist Plus App Events:
Event Name | Trigger Name in Omnisend | When this event is triggered |
Add to Wishlist | Swym-addToWishlist | When a shopper adds an item to their wishlist (Triggered immediately) |
Wishlist Reminder | Swym-addedtowishlist | Reminder about items in a shopper’s wishlist (Triggered with a delay as configured) |
Saved for Later Reminder | Swym-addedtosfl | Reminder about a shopper’s Saved for Later items |
Price Drop alert | Swym-pricedrop | Product on a wishlist goes on sale |
Low Stock alert | Swym-lowstock | Product on a wishlist is running low on stock |
Back in Stock alert | Swym-backinstock | Product on a wishlist is restocked |
Share Wishlist | Swym-emailmyfaves | When a shopper shares their wishlist with their friends or family |
Swym Back in Stock Alerts App Events
Event Name | Trigger Name in Omnisend | When this event is triggered |
Back in Stock Acknowledgement | Swym-remindMe | Shopper subscribes to be notified when a product is back in stock |
Restock Alert | Swym-backinstock | Product a shopper requested a back-in-stock alert for is restocked |
Restock Reminder | Swym-backinstockReminder | Follow-up alert (usually ~24 hrs after the first restock alert, configurable) |
Step 3: Build Automations in Omnisend
You will have to build a separate Automation for each of the events you subscribed to in order to automate sending out personalised emails/ SMS to your shoppers.
1. Go to the Automation in your Omnisend account. Click on the New workflow > Create from scratch.
2. The first step in the Automation indicates how the automation is triggered. Select the necessary trigger.
3. Drag and drop either email or SMS block from the side menu. Next fill in the details and configure your Email/ SMS template with the dynamic values from the event properties.
4. After adding the desired action, save the Automation and go live!