Your shoppers' wishlists are one of the clearest signals of what they actually want to buy. With this new integration, Wishlist Plus pushes each shopper's wishlist into Klaviyo as a Swym object tied to their profile, so that wishlist intent can power any email or flow you run in Klaviyo, not just your wishlist reminders.
This feature is currently in beta. We are onboarding interested merchants one at a time and setting everything up for you. If you would like to take part, fill out the interest form at the bottom of this article and our team will reach out.
What this unlocks
Today, Wishlist Plus already sends the right message when something changes on a wishlisted product. Through the Klaviyo integration you can trigger dedicated flows for:
Wishlist reminders
Price drop on a wishlisted item
Wishlisted item running low on stock
Wishlisted item back in stock
These flows are great, but they only fire when a wishlist event happens. Every other email you send, your newsletter, win-back, VIP, post-purchase, and browse abandonment messages, currently has no idea what a shopper has saved.
This integration closes that gap. Once your shoppers' wishlist data lives in Klaviyo as an object, any campaign or flow you own can reflect that intent. The wishlist goodness is no longer limited to Swym-triggered emails. It flows into the rest of your Klaviyo stack.
What you can do with wishlist data in Klaviyo
Once the data is in Klaviyo, how you use it is up to you. Here are some of the most popular ways merchants put it to work:
Post-purchase cross-sell. After a shopper's order arrives, show the remaining items on their wishlist instead of generic recommendations. They are already in a buying mindset, and you are showing them things they have told you they want.
Win-back and re-engagement. Instead of a generic "We miss you," remind lapsed shoppers of the specific items they saved before going quiet.
Browse abandonment. Alongside the product a shopper just viewed, surface a couple of their active wishlist items to give them more reasons to come back.
VIP and early access. When VIPs get early access to a sale, feature their own wishlisted items at the top of the email.
Newsletters and campaigns. Add a personalized block to your regular sends that shows each shopper's saved items, turning a batch email into a personalized nudge.
Smarter segments. Build Klaviyo segments off wishlist data, for example shoppers with active wishlist items, high-value wishlisters, or shoppers who saved something in the last two weeks, and use them as triggers or conditional splits in any flow.
In Klaviyo, the wishlist records appear under Content > Objects, and you can pull them into email templates and segments using Klaviyo's standard editor.
How it works
Setup is handled entirely by our team while the feature is in beta. Here is what happens once you express interest:
We set it up for you. After you fill out the interest form, our team reaches out and configures the Swym wishlist object in your connected Klaviyo account. There is no complex setup on your end.
We backfill the last 180 days. When your integration goes live, we populate your shoppers' wishlist activity from the previous 180 days, so you have meaningful data to work with from day one.
We keep it current with a daily sync. From then on, we sync wishlist activity to Klaviyo every day. Your Klaviyo account keeps an up-to-date record of each shopper's wishlist as Swym objects, so your segments and email content stay accurate over time.
Who can join the beta
To take part, you need to meet both of the following:
On the Wishlist Plus side
You are on the Premium plan or above.
On the Klaviyo side
You have Klaviyo connected to your store.
Your Klaviyo account is on a paid email plan or an Advanced KDP plan. Klaviyo's custom objects feature (which this integration relies on) requires one of these. You can read more about Klaviyo's plan requirements and account limits for custom objects in Klaviyo's help center.
If you are not sure whether your Klaviyo plan qualifies, our team can help you confirm when we reach out.
How to get started
If this sounds useful for your store, let us know you are interested and we will take it from there.
Once you submit the form, our team will review your details, confirm eligibility, and reach out to schedule setup. Because the feature is in beta, we are onboarding merchants gradually, so we appreciate your patience while we get to you.
Frequently asked questions
Do I need to do any technical setup or write code? No. During the beta, our team configures the Swym wishlist object in your Klaviyo account for you. Once it is live, you build segments and email content using Klaviyo's standard drag-and-drop tools.
Will this replace my existing wishlist flows? No. Your wishlist reminder, price drop, low stock, and back-in-stock flows continue to work exactly as they do today. This integration adds wishlist data to the rest of your Klaviyo emails on top of those.
How far back does my wishlist data go? When we first set you up, we bring in the last 180 days of wishlist activity. After that, we keep the data current with a daily sync.
What if my Klaviyo plan does not qualify? Custom objects require a paid Klaviyo email plan or an Advanced KDP plan. If your current plan does not include it, you may need to upgrade with Klaviyo. Our team can point you in the right direction during onboarding.