Why This Matters
Every time a shopper adds a product to their wishlist, they are showing high intent to buy. But many of those shoppers won’t purchase right away. They may be waiting for a discount, comparing options, or simply distracted. If you don’t follow up, that intent is lost.
That’s where this playbook helps: with prebuilt Klaviyo flows inside the Wishlist Plus app, you can start retargeting shoppers immediately, without spending hours building flows from scratch.
Step 1: Connect Klaviyo
Go to the Integrations tab inside your Wishlist Plus admin.
Select Klaviyo and authenticate your account.
Note: This connection ensures Wishlist Plus can automatically send important shopper events (wishlist actions, price updates, stock changes, etc.) to Klaviyo via APIs based on your configurations.
Step 2: Create Prebuilt Flows
Select the automation trigger you’d like to set up (for example, Wishlist Reminder or Price Drop Alert).
Click Turn On Reminder to begin.
If No Flow Exists in Klaviyo
You’ll see a message indicating that no flow is linked.
Click View Template and Create Flow to generate a prebuilt flow directly in Klaviyo.
If a Flow Already Exists in Klaviyo
You’ll see confirmation that a flow is already linked.
Click Open in Klaviyo to review it.
From Klaviyo, send a test event from Wishlist Plus to validate the integration end to end.
After testing, ensure the flow is set to Live.
Apply the Same Process for Other Automation Types
You can repeat this process to set up flows for:
Wishlist Reminder → Nudges shoppers about items still on their list.
Price Drop Alert → Informs shoppers when a wishlisted item goes on sale.
Back in Stock → Brings shoppers back when a previously sold-out item is available again.
Low Stock Alert → Creates urgency by warning when items are nearly gone.
Save for Later Reminder → Retargets shoppers who saved items from their cart, a high-intent segment.
Recommendation: Start with Wishlist Reminder and Price Drop flows, as they typically generate the fastest results.
Step 3: Customize the Default Email Templates (Optional)
Each prebuilt flow includes a ready-to-use email template:
Shopper’s wishlisted product (image, name, link) is already embedded.
Your store name, sender details, and other brand-specific fields are pre-filled.
You can:
Adjust subject lines, preview text, and sender information.
Use the default template for speed.
Replace it with your own branded Klaviyo template for full customization.
The default email template will have the following elements:
Subject line and preview text pre-filled with wishlist context.
Shopper’s wishlisted product image, name, and direct link.
A clear call-to-action button (e.g., Shop Now) tied to the specific product.
Your store name and sender details automatically included.
Footer with store branding and unsubscribe link for compliance.
Note: The prebuilt template is coded in HTML and not easily editable. For major design changes, it’s best to substitute with a custom template.
Step 4: Go Live in Minutes
Once customized, publish the flow in Klaviyo.
Wishlist Plus will start pushing the events to Klaviyo automatically.
Shoppers who interacted with the Wishlist on your site will begin receiving your flows within hours.
Best Practices to Maximize Results
Pair with Abandoned Cart: Cover both early-intent (wishlist) and ready-to-buy (cart) shoppers.
Use Dynamic Content: Show the exact wishlisted products in emails for stronger personalization.
Test Subject Lines: Personalization works best—“Your wishlist item is now on sale” will outperform generic promotions.
Monitor Performance: Track open, click, and conversion rates in Klaviyo to double down on top-performing flows.
Expected Impact
Merchants who use Wishlist Plus + Klaviyo flows see:
Higher CTRs: Shoppers engage more because the products are chosen by them.
Increased Conversions: Price drop and low-stock alerts create urgency.
Faster ROI: Prebuilt flows save weeks of setup and start converting from Day 1.
👉 Learn more from other merchants here: Customer Success Stories
Next Steps
Head to the Marketing tab in the Wishlist Plus app to enable triggers and activate prebuilt flows: Wishlist Plus Marketing Tab.
Prefer guided support? Book a setup demo call: Schedule a Demo.
Need further assistance? You can always reach out to us at [email protected]. If you're already on our messenger, simply say "talk to an agent," and Fin will connect you with a member of our team who can provide further assistance.